All Along The Watchtower

films . videos . television

Monday, July 17, 2006

Just another step toward the world predicted by MInority Report

Reading USA Today's coverage of the CBS press-junket for the fall season, I came across this interesting tid-bit of how some of CBS's line-up will be marketed this fall...
In the latest marketing gimmick to promote fall shows, CBS has scrambled together "egg-vertising," ads that will be laser-printed onto fresh eggs sold in supermarkets. Individual eggs will be inscribed with such slogans as "CBS Mondays: Leave the yolks to us" and "CSI: Crack the case on CBS," which will appear alongside expiration dates and "traceability codes" for the ovoid edibles.
Advertising and marketing is becoming more and more pervasive.

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